Above the fold is the part of a page visible without scrolling, where users spend 57% of their time. Learn what to place there for better conversions.
A/B testing compares two versions of a web page to see which performs better, based on real user data. Learn how long to run tests and what to test first.
AI in web design means using machine learning and generative AI to design, build, and optimize websites. See what it can do and where people still lead.
An API is a set of rules and protocols that lets software applications communicate and share data. Learn how APIs power modern websites.
Brand guidelines define how a brand presents itself visually and verbally, with rules for the logo, colors, and typography.
Branding is the strategic process of building a brand. See how strategy, visual identity, and consistent touchpoints build trust and recognition.
A brief is a structured document summarizing a project’s goals, requirements, audience, and budget: the foundation of client–agency collaboration.
A CMS (content management system) lets you build and manage a website without coding. More than 70% of sites use one. Find out which is right for you.
A color palette is the defined set of colors a brand uses consistently across every channel. Learn how to build one that keeps your brand recognizable.
Content marketing is a strategic approach to creating valuable content that attracts and retains an audience and moves it to act.
Conversion rate is the percentage of website visitors who complete a desired action—one of the key metrics in online marketing.
Copywriting is the craft of writing persuasive marketing and advertising copy that gets readers to take a specific action.
A CTA (call to action) is a key conversion element on a website. Personalized CTAs convert 202% better. Learn how to optimize your CTA buttons.
A design system can improve team efficiency by up to 50% and speed up development. Learn how to build and roll one out for a consistent user experience.
The discovery phase is the initial research stage of a project, where goals, user needs, and technical constraints are defined before design begins.
A headless CMS separates content management from the presentation layer and delivers content via API to any platform.
A heatmap is a data visualization showing how users interact with a web page: where they click, how far they scroll, and what they look at.
The impact/effort matrix helps you prioritize tasks and projects by value versus effort. Learn how to allocate resources efficiently and maximize ROI.
Information architecture is how website content is organized, labeled, and connected so users can easily find and use it.
Iteration is a repeating cycle of designing, testing, and improving a product, and a core principle of agile development and UX design.
Keywords are the phrases people type into search engines. They are the foundation of every SEO strategy and shape how visible your website is.
A landing page is a web page with one goal: conversion. The median conversion rate is 6.6%. Learn how to build a landing page that performs.
Logo design is the process of creating a visual symbol that represents a brand. Learn why a strong logo is key to recognition and customer trust.
Meta tags are HTML elements that pass information to search engines. Learn how the title tag and meta description affect your visibility in search.
Mobile-first is a web design approach that starts with the smallest screen. Learn why it is now essential and how it affects SEO and conversions.
MVP (minimum viable product) is the simplest version of a product built to test a hypothesis. Learn why 42% of startups fail without market validation.
No-code and low-code platforms let you build websites and apps without coding. See why the market is heading to $44.5B and what it means for you.
Organic traffic is visitors from unpaid search results. Learn why it accounts for 53% of all website traffic and how to grow it.
Personas are data-backed profiles of your target users. Learn how they can boost redesign ROI up to 4× and why they are key to successful design.
Project scope defines what a project will deliver. Learn why only 31% of IT projects succeed and how to prevent scope creep.
A prototype is an interactive product model for testing before development. Fixing a bug after release can cost up to 100× more. Here's why to prototype.
Rebranding is a strategic change to a company’s identity. Learn how brand consistency can lift revenue by 33% and how to avoid mistakes like Tropicana’s.
Responsive design is a must: over half of all traffic comes from mobile. Learn the core principles and how to build a website optimized for any device.
A retainer is a long-term partnership with a design studio for a set monthly fee. Learn what the benefits are and how the retainer model works in practice.
Schema markup is structured data for search engines. Learn why rich results get a 58% CTR vs. 41% for standard results, and how to add them to your site.
SEO makes your website more visible in search. See the data on organic traffic, how long SEO takes to pay off, and whether it still matters with AI search.
Tone of voice is the consistent way a brand communicates. Learn how it shapes customer trust and why brand consistency can lift revenue by up to 33%.
Typography is the art of working with type on the web. Learn how font choice can change reading speed by up to 35% and which font size aids comprehension.
UI design shapes 94% of first impressions. Learn the key principles, components, and practices for creating intuitive user interfaces.
A user flow is a visual map of a user's path through a website. Learn how a better checkout flow can lift conversions by 35% and reduce cart abandonment.
A user journey maps the complete experience a user has with a product. Learn why journey mapping is key to revenue growth and customer satisfaction.
User testing uncovers 85% of usability problems. Learn the types of testing, how to run them, and why they're key to your website's or app's success.
UX design can increase conversions by 80%. Learn the methods, principles, and practices behind intuitive, user-centered websites and apps.
Visual hierarchy is the principle of arranging page elements by importance. Learn how it shapes where users look and how it drives conversions.
Visual identity is a brand's system of visual elements: logo, colors, and typography. Learn why a consistent visual identity can lift revenue by up to 23%.
Web accessibility means designing for everyone, including people with disabilities. Learn why 94.8% of websites fall short and what the EAA requires.
Web analytics measures how visitors use your website. Learn why intensive users of customer analytics are 23x more likely to win new customers.
Webflow is a visual platform for building websites without code. It powers more than 493,000 live sites with an average PageSpeed score of 92/100.
Website speed measures how fast a page loads and responds. Learn why every extra second lowers conversions and how to make your website faster.
What a wireframe is, how it differs from a prototype, and why it saves time and money on every web project.
